MYVALS





VALS=Value And LifeStyle

由SRI公司發展出來的VALS架構,

是一個生活型態和價值觀的綜合評量,

主要的基礎在Maslow的層級需求理論。這是今天傳播經營管理的小作業之一,
由於課程主題是所謂的市場區隔,
因此掌握目標群眾的各種態貌是很重要的,
這才是VALS真正的目的啊~~~~,
所以填問卷時總覺得有股自己被賣了還不知道的感覺。

Whatever,不過還滿有趣的,
填完問卷後,VALS會出現主要和次要的形象描繪,
好讓你知道你自己的價值觀和生活型態,
我做出來的結果分別是主要的為「Strivers」(掙扎者?)類型的人:

Strivers Strivers are trendy and fun loving.
Because they are motivated by achievement,
Strivers are concerned about the opinions and approval of others.
Money defines success for Strivers,
who don't have enough of it to meet their desires.
They favor stylish products that emulate the purchases of people with greater material wealth.
Many see themselves as having a job rather than a career,
and a lack of skills and focus often prevents them from moving ahead.
Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy.
As consumers, they are as impulsive as their financial circumstance will allow.

結果顯示我是個追求流行的人,
這個我似乎不太能苟同。(JJ:不然你的Keroro轉蛋是怎麼回事?)
而且還說會買東西是來向同儕證明自己有能力購買,
哪有啊~~~,我個人可是很低調的!
不過容易受別人的意見所影響,
還有衝動的購買行為等等…
這些倒是滿符合我的狀況。
大家覺得像不像我呢?

總之,參考看看囉!
有空大家也來了解自己吧!
The VALS™ Survey
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